a shopping assistant app for an improved
in-store shopping experience
Project Overview
This Westfield Project was a school project in that we had to think of ways to increase the footfall in Westfield malls. Amongst all teams, our project was selected by the head of Westfield to be among the top 10 teams that get to present this idea to Westfield’s head office in London. The reason why they chose us was that they see the potential of the scanning technique being implemented in their Westfield stores.
Role
Team Lead
Team
Vivian Yu (Team Lead)
Wilnique Hart (Finance/Account)
Alisha Raksha (PR)
Duration
March -June 2017
Tools
Google Sheet
Sketch
InVision
Illustrator
/ Problem
People are shopping more online and less in-store and it is hurting Westfield’s revenue. London College of Fashion has collaborated with Westfield on providing a possible solution to increase Westfield’s in-store traffic.
/ Solution
By using the scanning technique to remove people’s need to carry potentially heavy purchases around, reducing stress and wait time for checkouts, it enables a relaxed and seamless customer experience when visiting Westfield malls. Bring the future of retail to customers by providing a seamless in-store shopping experience.
Aim to modernize in-store retail
/ User Research
I begin this project by conducting user interviews to understand the key problem of why people are spending less time shopping in person in favor of shopping online.
/ Findings
| Best In-store Shopping Experience
Genuine Customer Service
Finding the right fit
Surprised by the store
| Worst In-store Shopping Experience
The most common in-store shopping complaint is queuing
/ Who’s the TA?
/ Competitors
Scanning techniques (such as the use of QR codes) are not yet popular in malls; mostly they’re used in stores such as IKEA or Argos where vendors sell items that are either heavy or too big.
/ Analysis
I organized the information gathered from all of the user research in order to plan user flows.
/ User Flow
/ Colors & Font
Since this is a collaboration with Westfield, I followed their color guide on designing the interface.
/ Iteration
Home Screens
I’ve created 3 versions for the most essential part of an app, the home screens. After 10 user testings, the results have shown that
users who used option B as their home screens get to their goal 13-18 seconds faster than users with options A and C.
by completing the goal faster suggests, a clearer UI structure and layout for the homepage
/ Next
For now, I am proud of this app and would love to see people actually using it. but there is still a lot of engineering that needs for this app to work and be ready to launch.
But for me, I believe the scanning technique is the future of humanity shopping.
